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Still a wishlist
A shopper who has never made an account gets one anyway. It lives on their device and works exactly like everybody else's.
It follows them
Make an account and what was saved comes across. Nothing is lost at the moment the shopper finally commits to you.
YITH imports
Existing wishlists come over with their dates, so the history is the history rather than a wall of items all saved on migration day.
Small things
that decide it.
A heart on the card
In the shop grid and on the product page. A toggle, not a journey — one tap on, one tap off, no reload.
Variants remembered
Saving a kurta in indigo, size M saves that, not "kurta". The shopper comes back to the thing they actually wanted.
A page of its own
Everything saved, with what is still in stock marked as such — which on a shop with a real stockroom is a figure worth showing.
Straight to the basket
From the wishlist page, without going back through the product page to do it.